
I'd been seeing the wordy ads for Amatokin, the so-called "stem-cell cream" popping up in various beauty magazines recently, declaring: "Stem Cells...The Future of Skin Rejuvenation." Allegedly endorsed by one Tiffany Strobel, the "beauty editor" of myfreediet.com (a site which looks suspiciously like a shill for quick-fix weight loss pills), the ads feature such bits of wisdom as "Stem cells are hot, really, really hot" and "Imagine new, fresh, "perfect" skin cells, undamaged by age, sun or pollution." The cream, which sells for roughly $200 an ounce, is said to harness "stem-cell technology" that may shave 20 years off of your complexion. But if you're left with the impression that the cream contains actual, potentially controversial stem cells, you're not alone – I thought the very same thing. As it turns out, this cream contains nothing of the sort (though it still sounds like something you'd see in a futuristic sci-fi movie) – it merely "highlights" the skin's existing stem cells, says the company, via a newly discovered polypeptide. It all sounds a bit vague, and maybe too good to be true, but the company claims the cream is causing near-riots over the pond.
So, I thought I'd ask my readers: what do you think of this strange new phenomenon? and, would you use a "stem-cell" cream?






















