one-hand wonder: belvada cosmetics mascara

Thought you'd seen it all when it comes to mascara? Me too, until I spied this little number from Canadian beauty company Belvada. No, it doesn't vibrate, oscillate or spin, but what it does do is an entirely novel approach to applying mascara. Belvada Mascara is an all-in-one product that is entirely housed in one applicator, so there's no separate tube and wand to pump and fiddle with. You just flick up the switch on the side, and out comes the brush, fully coated – (while any excess is removed as it slides out) – with enough inky black product to cover both sets of eyelashes. Hence, its "one-handed application" moniker - it is, essentially, a super streamlined mascara. And the resulting fringe post-application is also something to behold: precise separation with little to no clumping and lashes that still look voluminous and full.