
Like most beauty/fashion aficionadas, I love me some Coco Rocha. Her versatility and chameleon-like haircolour changes and penchant for doing an Irish jig on the runway are totally refreshing in the modelling world (which tends to be known for bland, cookie-cutter Eastern Europeans devoid of personality). So I was thrilled to hear that she's been scooped up as the new face of Rimmel London, joining fellow models Kate Moss and Lily Cole. Another new face to watch? Georgia May Jagger, the love-child of Jerry Hall and Mick Jagger, also joins the Rimmel roster and will appear with Coco in the 2010 campaigns. Kudos to Rimmel for breaking the mold and signing on models rather than celebs to rep the brand. Even though it was just announced that Fergie is launching a fragrance with Avon, I have to wonder if this is a turning point in the celeb versus models showdown.
Are celebs on the way out? Celebs versus models: What do you think?

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