natureshock: green beaver "for my sister" natural deodorant

Have you been caught by the pink wave? October is Breast Cancer Awareness Month and you've probably noticed the onslaught of "pink" products, all in the name of supporting breast cancer awareness (BCA). It's definitely a worthy cause, and one I can totally get behind, but it seems a lot of these products reserve such a small amount of the proceeds to the cause, or are such unlikely product tie-ins, that it comes off as a bit self-serving and blatantly consumerist, leading to the phenomenon of "pinkwashing" (read more about it over at A Girl's Gotta Spa and BellaSugar who wrote interesting posts on the subject.) Some say that any awareness for the cause, however unlikely, is a win for BCA, but I'm a bit skeptical. Who could forget the pink Dyson Vacuum Cleaner?
But thankfully, there's also plenty of brands that are truly passionate about fighting breast cancer, and Canadian natural beauty brand Green Beaver is one of them. For Green Beaver co-founder Alain Menard, the fight became personal when his sister Michèlle Ménard, a 32-year-old mother of three, was diagnosed with breast cancer. She's been battling the disease for seven years, and has survived a mastectomy as well as continued chemotherapy. Alain came up with the "For My Sister" all-natural deodorant, with – wait for it – 100% (!) of the profits going directly to research at The Campbell Family Institute for Breast Cancer Research and McGill University. The idea: using products with natural ingredients lessens the amount of potentially toxic chemicals that go into our bodies and into the ecosystem. It's all about prevention, folks.
While I was obviously touched by the personal story behind this product, I was still a little "meh" about using it, since most "natural" deodorants I've tried just didn't measure up to drugstore brands. But I'm happy to report that this aluminum-free deodorant with skin-soothing aloe and chamomile is also surprisingly effective and kept me dry and odor-free all day long. Lesson learned. It's also got a pleasant, citrus scent that's light enough so it doesn't overpower your perfume.
You can find Green Beaver "For My Sister" Natural Deodorant at many natural food stores in Canada or purchase it online. Go to Green Beaver's website for more info.