Monday, May 5, 2008

fixation: josie maran fingerpaints


Josie Maran will remain forever etched in my mind as the love interest of Howie D in the Backstreet Boys's monster-mash-themed video for "Everybody (Backstreet's Back)." More recently, you may have seen her four-episode stint on Dancing with the Stars or maybe, as the ubiquitous face of Maybelline cosmetics (her contract lasted for a whopping ten years.) Maran is now saying sayonara to her boy-band days, but keeping a toe-hold in the beauty industry by launching her own natural beauty line, Josie Maran Cosmetics. Natural beauty lines are a dime a dozen these days, but most are skincare-oriented; Josie's line comprises a whole host of luxury yet earth-friendly makeup – an area that's been largely untapped. Trying the multi-purpose Fingerpaints, shimmery, universally-flattering shadows which you can use on eyes, lips or cheeks, I was astonished at how well these pretty shades performed without creasing. I love that they take the guesswork out of pairing colors and go on with a simple flick of the finger, imparting a lovely iridescent glow. What's more to love: the makeup contains skin-nourishing ingredients such as argan oil, rich in essential fatty acids. Not to mention, the luxe, rosy-gold compact is, shockingly, biodegradable (I would have loved to be in the R&D meeting for that one). This Josie Maran sure is a woman of surprises.

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